Trick or Treacle packaging design


Trick or Treacle Can

It’s quite rare that I’m really attracted to any modern food packaging, but I adore this little halloween themed can of treacle.

It’s not trying too hard with its theming. There’s nothing that shouts ‘novelty’ or ‘tacky’ about it in my mind. The type is well considered and the lettering and illustrations are so wonderfully playful. I particularly like the little pumpkin icons in the top corners!

Pumpkin Icons on Trick or Treacle Can