Logo and Branding Design

A Logo is a recognisable graphic design element, often including a name, symbol or trademark, that represents your organisation or product. Before you start thinking about designing a business card or picking colours for your letterhead, you need a logo.

Your logo should represent your product’s best benefits, or Unique Points of Sell (USP).

Logo’s normally come in two basic forms: abstract symbols (like the apple in Apple Computer) or logotypes, a stylised rendition of your company’s name. You can also use a combination of both.