Design a personal logo and identity for a craftsperson called “Sandy Raidy”
I was approached by Sandy, who wanted someone to design a personal logo that she could use to represent her.
After discussing what elements she wanted the logo to portray, I sketched some rough concepts for Sandy to choose from.
“To make my personal logo, I was looking for a skilled designer with a good sense of fun, and Liam looked like the right person. I chose him and never regretted it. It was a small and informal project but Liam treated it with all the respect and attention I could wish for. He did his research, listened to my feedback and kept his promises. Even though we didn’t have a deadline, everything was delivered promptly, with good communication all the way. As this was the first time I worked with a designer, Liam made sure I understood the process and the consequences of my choices. Friendly, patient and professional, Liam delivered excellent artwork and I’ll certainly work with him again if I have a chance.”
![Sandy Raidy - Logo Concepts](http://www.liamjaydesigns.com/wp-content/uploads/2012/04/sandy-logo-concepts.jpg)
Once the initial concepts had been narrowed down to the final two, I took both of these into Illustrator and developed them further by experimenting with line thickness and colour variations.
![Sandy Raidy Logo Development](http://www.liamjaydesigns.com/wp-content/uploads/2012/04/sandy-logo-development-800x528.jpg)
After discussing the outcomes with Sandy, we settled on the combination of an acorn and a ball of wool, as the former gives a sense of class and importance and the latter represents the hand craft element without getting to specific about the crafts in question.