A new ecommerce website for a print finishing solutions company
A bold website that’s not afraid to be different for a South West based print finishing solutions company
With an old site compromising solely of links to download pdf’s about their products, Total PFS knew they needed a website update.
We (Love Creative UK — the company I work for) designed and built a new site for Total PFS that would allow them to display the excellent products they supply and the brilliant services that they can offer.
They wanted something that would stand out from the crowd and avoid current web design clichés but also wanted to retain some of the feel of the original version. So, using a handful of the colour schemes and logo elements from the old site, and a desire to give every item its own identity, we created a friendly, dynamic, loud-and-proud eCommerce site to let Total PFS’s products shine.
Our primary goals were to improve the user experience along with their conversion rate. On top of this, the big task was moving all their products over to an eCommerce system. We used WordPress along with WooCommerce for these eCommerce elements.
We also focused on improving performance during the rebuild as fast loading times are an essential part of improving conversion rates. Since the site launched, the results have been fantastic. According to Google Analytics, site visits have increased by more than 42%, and the number of unique page views is up by more than 34%.
This project was done at Love Creative UK and not as a freelancer — They’re kindly letting me showcase it here.